What is AppHarvest?
AppHarvest is large-scale indoor agriculture providing the key to feeding the world’s rapidly growing population. They've invested over $1 billion in Appalachia and created hundreds of sustainable, skilled jobs. Their flagship 60-acre farm sustainably grows juicy beefsteak tomatoes and tomatoes on the vine right in Morehead, KY. AppHarvest has three other large scale facilities currently being built in Berea, Richmond, and Somerset.
The Campaign
Our campaign to Fight The Food Fight puts power behind every purchase by making consumers an active member of a more resilient food system. This began with our first value-added product: The Food Fight Salsa, a delicious and nutritious blend of sustainably grown and responsibly sourced ingredients. This campaign was designed and conceptualized entirely by myself and AppHarvest's Creative Lead, Brandon Graves. The campaign stretched across Lexington and Louisville, partnering with several restaurants throughout each city. We also helped creation and implementation of the company's first e-commerce site.
