For the 2024 Lexington American Advertising Awards Gala, I developed the event’s creative theme “Don’t Over Think Sh*t” and served as Art Director for the full visual identity. The theme was intentionally bold, humorous, and unfiltered, aimed at resonating with the local creative community while cutting through the formality typically associated with award shows. It celebrated confident, unapologetic work and served as the foundation for the entire event experience.